Consumers spent a whopping $50.1 billion on apps across Google Play and Apple App Store in the first half of 2020. The first half saw both mobile app spend and installs grow significantly, according to Sensor Tower’s latest Store Intelligence estimates.
In comparison to the company’s H1 2019 estimates($40.6 billion), the latest figure shows a 23.4 percent increase in consumer spend on mobile apps. Previously, revenue had increased 20 percent between the first half of 2018 and 2019.
Thus, 2020’s figures represent massive growth which the firm attributes to COVID-19’s impact on the global app ecosystem.
Throughout the period, unique app downloads grew 26.1% year-over-year to 71.5 billion. Customarily, Google Play accounted for most downloads with 53.2 billion new app installs while Apple’s App Store 18.3 billion of the total. As you can see from the figures above, downloads from Google’s platform was nearly three times higher than those on the App Store.
However, despite the small number of unique installs, the App Store’s spending was nearly twice the estimated gross revenue on Google Play.
Sensor Tower estimates the App Store generated $32.8 billion from in-app purchases, subscriptions and premium apps and games. On the other hand, Google Play Store only generated $17.3 billion.
The biggest earners for the first half of 2020 include;
- Tinder – $433 million
- YouTube – $431 million
- TikTok – $421 million
- Tencent Video
- Google One
- BIGO LIVE
- LINE Manga
Apps that amassed massive downloads in H1 included;