The fish industry just like other industries also faces the issue of fake products. Majorly faking comes to the aspect of the fishes’ origin.
However, this doesn’t have to be the case.
Norway’s top salmon exporter wants to ensure their fish are distinguished from the rest by giving customers all the details about the life of the fish from the sea to the dinner plate.
The Norwegian Seafood Association has announced a partnership with International Business Machines Corp. and Atea ASA, a technology provider. Together, they will be able to gather and provide minute details such as how salmon is bred, stored and shipped. All of these will be accessed by the end consumer by scanning a QR code.
“Blockchain lets us share the fish’s journey from the ocean to the dinner table,” said Alf-Goran Knutsen, chief executive officer of Kvaroy Arctic, a supplier that’s part of the initiative. “This is now more timely than ever.”
The technology will help the exporter differentiate its products and curb fraud. To farmers, the blockchain-based solution will also help them have access to better prices, says Robert Eriksson, CEO of the Norwegian Seafood Association.
The project will be implemented starting September this year and will also be used to monitor trout. The project target to be able to trace 40% of the fish population by 2025, according to IBM.
